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Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Richard Lancestre
December 1, 1987
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Citation

Lancestre, R. (1987a, December 01). How to make the most of your brand . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-


Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Richard Lancestre, Anne Marie Naud
June 15, 1984
×

Citation

Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand


Research papers

How to make the most of your brand (French)

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Anne Marie Naud, Richard Lancestre
June 15, 1984
×

Citation

Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-